Marketing Whitebook 2023-2024: Gen AI to Gen Z
Publication details: BW Business World Media Pvt Ltd 2024 BengaluruDescription: 288 pISBN:- 9788195457984
- 658.8 BUS
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | Main Library Marketing | Text book | 658.8 BUS (Browse shelf(Opens below)) | Checked out | 07/06/2024 | 119249 |
Book | Main Library Marketing | Text book | 658.8 BUS (Browse shelf(Opens below)) | Checked out | 05/06/2024 | 119250 |
Book | Main Library Marketing | Text book | 658.8 BUS (Browse shelf(Opens below)) | Checked out | 24/05/2024 | 119251 |
Book | Main Library Marketing | Text book | 658.8 BUS (Browse shelf(Opens below)) | Available | 119253 | |
Book | Main Library Marketing | Text book | 658.8 BUS (Browse shelf(Opens below)) | Available | 119252 |
THE MARKETING WHITEBOOK :
This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections:
The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation
People and Places: Meet the diverse Indian consumer, and what drives her choices
Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
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