Entertainment and Media Marketing

By:

Paul, Minu

Contributor(s):

Tamboli, Jasmine

Publication details: Himalaya Publishing House Pvt Ltd 2024 IndiaDescription: 122 pISBN:

978-93-5596-467-0

Subject(s):

DDC classification:

791 PAU

Summary: In contemporary times, entertainment has gained a huge prominence among the public. Not just as an entertainment tool but also as a media platform popular among the public in making their purchase decisions. We have been enjoying the content presented to us in the form of Films, Sports, Serials, Series, etc. as an entertainment tool. The topics included in this subject will help students to develop a critical view towards these entertainment tools as marketing mediums and will also learn the effective and creative ways of placing and promoting brands, products or services.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Checked out	25/05/2024	119259
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119263
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119257
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119262
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119255
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119261
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119260
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119256
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Checked out	02/05/2024	119258
Book	Main Library Media & Entertainment	Text book	791 PAU (Browse shelf(Opens below))	Available		119254

In contemporary times, entertainment has gained a huge prominence among the public. Not just as an entertainment tool but also as a media platform popular among the public in making their purchase decisions. We have been enjoying the content presented to us in the form of Films, Sports, Serials, Series, etc. as an entertainment tool. The topics included in this subject will help students to develop a critical view towards these entertainment tools as marketing mediums and will also learn the effective and creative ways of placing and promoting brands, products or services.

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